As an executive member of the University of Alberta First Aid Responders (UAFAR) student group, I overhauled the club's branding and digital presence. This includes selecting a colour scheme and font, and creating a logo, business cards, website, and branded first-aid forms. I worked closely with the club president to ensure that the brand accurately reflects the club's goals and values.
The colour scheme was selected to be unique and not conflict with existing brands. For example, we avoided using the colour red to so as not not be associated with the Red Cross. In fact, a white cross against a green background is the internationally recognized symbol for first-aid. Additionally, we avoided a green and blue colour scheme to distinguish ourselves from Alberta Health Services. The selected dark and light green colours convey a sense of professionalism and trust, and are subset of the University of Alberta's official colours.
The logo conveys two main concepts: first-aid and teamwork. There are three "people" standing together that somewhat resemble three first-aid crosses. Each person is created by slightly separating the top part of a first-aid cross.
The logo is very versatile and looks good in a variety of contexts such as on the back of our fist-aid vests.
I created a special version of the logo to look good at a small size. The full club name is removed and there is additional spacing between the logo characters and text.
The image below shows part of the brainstorming process.
Below is an example of how I used the newly brand to design the first-aid form.
One of the form's objectives is to be "fool-proof" and very quick to complete. Wherever possible, we give the first-aid responder the option to circle a response instead of writing it down (this also makes the form more legible). Additionally, the sections on the form are placed in the order one would do first-aid. The form and acts as a reminder of what to do and the order in which to do it.
Image current as of May 2016.